We are on the verge of a new dimension to the virtual land grab of the net as the powers that be clear the way to receive applications for new Top Level Domains (TLDs) that will stake out fresh territory for how people can lay claim to cyberspace. While new websites now have choices such as “.com”, “.tv” or “.info”, we are only a short time away from the opportunity to have anything you want at the end of your web address. Two of the most anticipated in the bunch are “.eco” and “.green”, both seen as new umbrellas for the image of sustainability to get a more meaningful foothold in the digital ether. Will these new domain names be the start of a more ecologically conscious sea of web surfers and end up greening the web itself or are they merely just another way to slap a green label on a product? Continue Reading…
