When sitting comfortably with popcorn and soda in hand, it is easy to be drawn into the world of plays and films with little thought spared to what was necessary to create them. Whether it’s a blockbuster movie or just a commercial the focus is on the finished product rather than things like efficiency or post-production waste management. Environmental consulting firm EcoSet estimates that commercials in the United States produce 18 million pounds of waste annually. Though historically not being known for trailblazing into the realm of sustainability, the different facets of the entertainment industry are evolving to embrace more opportunities for ecological stewardship. Continue Reading…
