There is a crucial pivot point when something changes from a passing fad to a cultural trend. Be it a product, a practice or a belief, its time in a small select group ends and matures into the minds of enough people to elevate it to “the mainstream.” For Americans, sustainability has yet to make this leap, remaining in the forefront of a small group of hardcore proponents that champion its cause. In order for it to gain hold on the national level, sustainability must achieve a key percentage jump of support known as “The Chasm.” Instead of trying to appeal to the entirety of the nation, sustainability advocates may be better off trying to gather the most likely candidates to achieve the force needed for broader endeavors. Continue Reading…
