Even proponents of sustainability know that the desire for change cannot trump technological capability. Systems like compressed air power storage, algae-based jet fuel or wave power generation have moved passed discovery and would be great additions to society but simply have not reached a level of commercial viability. When interests lie on the bleeding edge this is simply part of the game. However, there are few things more troublesome and disenchanting than a technology that exists to improve the level of function and efficiency of products and is simply not executed. I came across an article on Matter Network that highlighted the fact that a Ford Focus model for Europe is set to achieve 62 MPG, yet the Focus for Americans achieves only 35. This means that the technology for increased fuel economy is here, but not utilized. Things like this are amazingly frustrating. Continue Reading…
