Collaboration between professions can yield new, uncharted perspectives that lead to fresh ideas and in doing so, Grimshaw Architects has pushed the boundaries of what the perceived role of an architect actually is. With international engineering firm ARUP, Grimshaw has helped to design a new conceptual model of an offshore wind turbine dubbed the Aerogenerator X. The design is not only an example of what complimentary industries can accomplish together, but how the face and appearance of sustainability can be re-imagined beyond the icons that we are used to.