Despite history of bountiful production, we are no longer a country know for making very many things. One thing that we do have a talent for producing, perhaps better than anyone else, is “hype”. With its contagious force, 100% pure American-made hype can surge from coast to coast and beyond. Hype allows for a select few topics to rise above the countless other bits of information that are all struggling to reach us via a thirty-second sound byte. A key goal of successful hype is eliciting the strongest response from the greatest number of recipients. Historically, one of the topics that has been consistently successful in the world of hype is oil, particularly its relationship with gasoline prices. Amidst the rising tide of the upcoming presidential elections (a prime breeding ground for hype), gas prices have re-emerged to claim valuable reporting time as the average price for regular gasoline approaches $4 a gallon even before the surge of summer driving. Continue Reading…
