Despite the societal progress that some measures of sustainability have made over the past decade, to a certain piece of the populace the message still falls on deaf ears–perhaps now more than ever. Not long ago a poll by the Washington Post revealed that a rising group of sympathetic perspectives was countered by the core resistance being even more entrenched. The voice of the advocates, having long since drifted into desperation, has tried the approaches of educating, illuminating, protesting, pleading, scolding and denouncing. At this point, the tactic is in need of its next stage of evolution. In order to pierce through generations of cultural norms and social constructs, the migration towards sustainability needs to be discussed in a different dialect that focuses less on blame and more on solutions. Continue Reading…
