When sitting comfortably with popcorn and soda in hand, it is easy to be drawn into the world of plays and films with little thought spared to what was necessary to create them. Whether it’s a blockbuster movie or just a commercial the focus is on the finished product rather than things like efficiency or post-production waste management. Environmental consulting firm EcoSet estimates that commercials in the United States produce 18 million pounds of waste annually. Though historically not being known for trailblazing into the realm of sustainability, the different facets of the entertainment industry are evolving to embrace more opportunities for ecological stewardship. Continue Reading…
Archives For entertainment
I have always been puzzled by the allure of reality television. In trying to decipher a method to the madness of Survivor, the Bachelor or Joe Millionaire, I can imagine that viewers are partially intrigued by challenges that are presented and overcome. When seemingly “normal” folk accomplish this variety of tests, the viewers can better relate being there themselves. It’s why we watch game shows like Wheel of Fortune, Who Wants to Be A Millionaire or Double Dare. So if the challenge is what we like to see, why exactly can we not focus on the real challenges we have for ourselves, like the myriad of sustainable opportunities laid before us, and participate in something on the right side of the screen? Is it possible to blur the lines of tangible action and entertainment to promote involvement and produce better results for a movement like sustainability?