Despite history of bountiful production, we are no longer a country know for making very many things. One thing that we do have a talent for producing, perhaps better than anyone else, is “hype”. With its contagious force, 100% pure American-made hype can surge from coast to coast and beyond. Hype allows for a select few topics to rise above the countless other bits of information that are all struggling to reach us via a thirty-second sound byte. A key goal of successful hype is eliciting the strongest response from the greatest number of recipients. Historically, one of the topics that has been consistently successful in the world of hype is oil, particularly its relationship with gasoline prices. Amidst the rising tide of the upcoming presidential elections (a prime breeding ground for hype), gas prices have re-emerged to claim valuable reporting time as the average price for regular gasoline approaches $4 a gallon even before the surge of summer driving. Continue Reading…
Archives For Economic
Just as advocates of sustainability and the environment promote the notion of an evolving society, so too must their message be open to evolution. With the amount of connotations–good or bad depending on where your views are–it may be time to question the usefulness of climate change as the weapon of choice used to induce our need for change. Not to say that climate change is not a real phenomenon, but it is certainly not the only phenomenon or the only reason we have to reassess our societal norms. On the contrary, we have no shortage of reasons. Continue Reading…
Recycling + Digital Media + Demand for Sustainable products = Results
These three societal components make fast friends in the goal of reducing paper consumption. After peaking in 2000, disposal of paper products is finally showing the wear of a more conscious effort to curb the amount of paper that finds its way to landfills and reduce the amount of virgin trees harvested for new stock. Continue Reading…
One of the reasons that sustainability measures can be so easily sidelined in our efforts of prioritization is that value of the contributions of natural systems or the liabilities of their predicted absence never factor into the bottom lines of our society. In a culture of buying and selling products, natural capital rarely makes it to the balance sheet. The proposal of trying to effectively “price” the natural world offers an interesting solution to our unfettered assault on environmental assets, but even if it were ever enacted it is unlikely to have significant long term affects on how we live. Trying to commoditize the natural environment only tries to describe it within the confines of a limited language. The fact is that the natural environment has no finite value, but instead is uncompromisingly essential. Continue Reading…
Given how much room for improvement we have in making our buildings more sustainable, we should certainly welcome the efforts of companies to release more green building components. Recently, business has been good. The slow permeation of sustainability into the culture of design and construction has brought new products to market every year for nearly every stage of the building process. For as much as we need more opportunities, however, it makes no sense to preemptively rush a product to market just for the sake of getting more green items on the shelf. On the contrary, a faulty green product could do more long term harm than a shortage of green solutions. Continue Reading…
After decades of trying to build an industry based around a diversion from the chemical-laden farming practices of agro-giants, organic farming still makes up an infinitesimal portion of America’s produce. Despite the apparent strength of naturally oriented stores and markets, when it comes to planting acreage and shopping baskets, organics do not hold a meaningful presence at the table—largely due to lower yields and their affect on profitability. Due to its inherent control over growing conditions, indoor farming could be the medium that allows organic produce to harvest more of the national market share.
I recently read a fascinating post by Steve Savage, over on Sustainablog, who did some analysis of farming data collected by the USDA. His reported conclusions give us a glimpse of organic food’s place in American agriculture—and you need a magnifying glass to see it. According to Savage, harvested organic produce currently comprises a mere 0.52% of all cropland in the country in 2008. To an architect in New York City, where organic products seem to be available on every corner, the number caught me by surprise. Continue Reading…
We have wound up with a culture that has fashioned itself in the image of disposal instead of retention. Almost everything that we own has a useful life that ends when something breaks because the cost to repair it is a vast percentage of the cost of simply buying a newer, cutting-edge replacement. A glance around my own apartment uncovered few exceptions: flat screen TV, iPod, cell phone, stove, microwave, speakers—once broken none of these things could be affordably repaired. But beyond affordability, we are perpetuating a number of massive waste streams laden with the worst kinds of materials—stuff that will sit in the ground indefinitely. We need to focus on ways for retooling our economy to one that runs off of reuse. Continue Reading…
As environmental claims get attached to more luxury products it begs the question: is greening products that cater to the upper class a good way to help fund innovation and promote an evolution of consumer products? On the other hand, putting a sustainable label on a luxury product that likely represents the hallmark of consumerism is a bit disingenuous and does not do much in addressing the issues of consumption and waste production that linger in the background of our culture. Continue Reading…
Sustainability has unquestionably achieved a stronger place in cultural exchange over the course of the past decade. What began as a conversation mostly lead by environmentalists has branched out to include proponents from all walks of life. As the topic dances in between the realms of a cultural movement and political correctness its growing traction allows “green” and “eco” to appear on more products, agendas, powerpoint presentations and even buildings. Undoubtedly, a meaningful portion of sustainability’s frontage is realized for reasons other than actually following its mindset, but is that okay? Does having individuals and corporations pitching “green” if they don’t really subscribe to the mantra help the movement enough to justify a thin sell?
Our collective waste stream is one of the prime issues in need of attention in our country. Americans produce more waste per capita than any other country in the world. For as good as we are at creating ideas of value, we are apparently even better at deeming volumes of things worthless. But if more waste streams became feedstock—new raw materials—for parts of the economy then our trash would actually become valuable and draw more people away from tossing refuse so carelessly. We are approaching a time where more materials will retain a latent value to be harvested for second, third, or indefinite uses in the economy, thereby eliminating them from the waste stream entirely. Continue Reading…