As many teachers would likely confess, the success of conveying and imparting knowledge is not just the quality of the information. It’s not only a question of the underlying message, but how effectively a language can be utilized to connect with who is listening–or in some cases, to get them to listen at all. The spoken and written word can be useful media to try and bridge the information gap when it comes to sustainability, but art can speak volumes in a language all of its own on any topic including ecological stewardship. I recently had the good fortune of meeting Ellie Irons, a Brooklyn artist that uses her work to discuss the importance of ecologies and their interconnected components. Continue Reading…
Archives For Cultural
Despite the societal progress that some measures of sustainability have made over the past decade, to a certain piece of the populace the message still falls on deaf ears–perhaps now more than ever. Not long ago a poll by the Washington Post revealed that a rising group of sympathetic perspectives was countered by the core resistance being even more entrenched. The voice of the advocates, having long since drifted into desperation, has tried the approaches of educating, illuminating, protesting, pleading, scolding and denouncing. At this point, the tactic is in need of its next stage of evolution. In order to pierce through generations of cultural norms and social constructs, the migration towards sustainability needs to be discussed in a different dialect that focuses less on blame and more on solutions. Continue Reading…
I make no secret about my love for recycling. When it comes to the measures necessary to achieve a more sustainable society, the recycling industry represents not only one of the greatest opportunities for positive change but also one of the most feasible to implement. Despite this, even in our cities, we lag far behind the opportunities that are possible, resulting in vastly more waste than is necessary. Having the access to a recycling program is still a factor, but moreover the populace may need an updated and more detailed refresher course on why recycling is so important. Continue Reading…
Advocates for pressing new measures on sustainability in order to curb the potential threat of climate change have often claimed that their opposition was mired in a lack of understanding of the science behind global warming. The thought was that a lack of science literacy could explain the steadfast divide in the United States between believers and deniers. According to a recently published study by Yale Research, however, the “You just don’t get it!” argument doesn’t pan out. The research reveals that allegiance to cultural identity carries more weight than the science-based lobby of climatologists, suggesting that progress in sustainability will need a message that resonates with cultural groups in different ways.
When sitting comfortably with popcorn and soda in hand, it is easy to be drawn into the world of plays and films with little thought spared to what was necessary to create them. Whether it’s a blockbuster movie or just a commercial the focus is on the finished product rather than things like efficiency or post-production waste management. Environmental consulting firm EcoSet estimates that commercials in the United States produce 18 million pounds of waste annually. Though historically not being known for trailblazing into the realm of sustainability, the different facets of the entertainment industry are evolving to embrace more opportunities for ecological stewardship. Continue Reading…
The question of identity is something that many of us struggle with from time to time, particularly the balance of being a recognized individual and a part of a larger group—the smaller path of self expression vs. getting lost in a larger force as a cog in the bigger machine. Sustainability encounters a cousin of the same problem, where individual contribution to any environmental problem amounts to such a small piece of a greater solution that the very scale of the task is daunting, if not downright disenchanting. Like any ecosystem, when it comes to the health of the environment every participant must play a role. Continue Reading…
As I move through my European vacation, the inclination to look for evidence of sustainability (or its absence) is all but reflexive. Years ago I wrote about European standards in sustainability being naturally higher than ours in America after I spent a week in London. With the opportunity to venture across the Atlantic again I was eager to see if my second experience would uphold my first impressions.
Though my trip is comprised of a few different stops across the continent, the place where I am spending the most time is Perpignan, France. Located in the south of the country, the small city is about an hour away from Montpellier and a two hour train ride from Barcelona, Spain. At first glance the city fills most of the preconceived notions that the average American would have of a European town: blocks of aged masonry buildings 4 to 6 stories in height, small shops lining slim streets filled with small cars. Around 125,000 people call the city home as of 2009 within an area of a little more than 26 square miles, making it comparable to American cities like Syracuse, New York or Hartford, Connecticut. It seemed to be a fair choice for a random litmus test of European, or at least French, cultural norms. Continue Reading…
The drive to stem the use of coal for power production in the U.S. has gained considerable traction over the past decade. According to some sources, coal power holds the title of the single largest source of air pollution in the country while its supply chain contaminates every resource that it touches. Removing coal from our energy portfolio is one of the greatest sustainability milestones that Americans could hope to achieve, but the goal might benefit from a simple tactic that brings the core issues closer, or rather into, the homes of consumers. To deter the use of coal power we may need to reach for a blunter instrument.
For most Americans, the concept of “power” is little more than a number that comes in the mail. The distance between the act of power production and the resulting charge on an electrical bill is a key ingredient to how energy companies keep the disturbing realities of our grid outside the focus of their own consumers. Closing that gap could be as easy as bringing that information front and center with warning labels that remind the consumer exactly what their dollars are buying. Slapped on the front of envelopes or next to the amount due, the reoccurring reminder could help educate people of the repercussions of their energy use and either promote increased efficiency or the choice to make the easy switch to paying for greener power. Continue Reading…
In a way, professional expertise can be a double-edged sword. When a focused group of people dedicate themselves to an industry niche they become able to unlock and extract potential due to their heightened knowledge and experience. We call them “experts,” and defer to their opinion and assessment for engaging with the field in the future. At the same time, “experts” can also wield their power for ends that are less innovative or progressive. The same aura of experience that can ignite enthusiasm in consumers or investors by saying, “Sure, there’s no reason we can’t do that” can also stifle revolutionary thinking by claiming that advances “simply can’t be done.” When we hear an expert say it’s impossible, most of us can’t really argue.
This barrier of plausibility ends up being an industry excuse that bars advancement and sustainability encounters it all the time. Why is our water not cleaner? Why is public transit not fiscally self-sufficient? Why can’t we survive on only renewable energy? Because it simply can’t be done, or at least so we are told. Continue Reading…
[Editor’s Note: Below is a guest post from colleague, blogger and fellow architect Brandon Specketer. With years of experience in sustainable architecture and graphic design, Brandon is currently a resident of New York City’s Upper West Side and works as an Associate at Cook+Fox Architects.]
A question has been rattling around in my head because of the holidays – is our current consumerist culture incompatible with the larger goals of sustainability? While the atmosphere of the holiday season has subsided, what remains among the drifts of accumulated snow are piles of trash. Bags filled with empty boxes of computers, clothes, books and other gifts that had been given and received. All of this is because of the heavy influence cultural conventions have on our behavior. While the consumer culture may be the elephant in the room when it comes to bigger environmental and social discussions, I do believe that there are businesses like the Paris shop Merci that use consumerism to serve larger environmental or social goals. Continue Reading…