In an international landscape, many claim that sustainable measures in the U.S. lose their steam if the industrial economies of China and India are not on board. Similarly, within the U.S., efforts of individual citizens need to be paired with corporations doing their part to change the course of business to greener ends. A recent study suggests that some large corporations are beginning to alter their daily operations to align themselves with greener options of stocking their paper products. According to the Green Grades report of twelve companies, conducted jointly by the Dogwood Alliance and Forest Ethics, corporate powerhouses like Fed-Ex and Office Depot are on the path to a more sustainable paper trail while others still have a long way to go.
The Green Grades study looked at six areas of sustainable paper usage including FSC certified products, avoiding paper from endangered forests and recycling policies. Fed-Ex stood at the head of the class, earning an “A-“ from the study for excelling in responsible sourcing of materials and using FSC certified products. They are not a bad company to be leading the pack as not only one of the largest shipping companies by the owners and operators of one of the largest copy-center chains as well. Followed by Staples, Office Depot and OfficeMax, some of the bellwethers seem to be catching on.
On the other hand, not every company can join Bank of America and its One Bryant Park as the epitome of environmental reform. Some companies have yet to even scratch the surface. I was surprised by some of the laggards. Amazon.com and Costco received failing grades, followed closely by the “D+” rankings of Target and Wal-Mart, all apparently suffering from sourcing their paper products from endangered forests and questionable suppliers.
There is a lot to be said for targeting paper products as a component of our waste stream. According to the EPA, in 2007 paper and paperboard comprise a third of our waste— 83 million tons. The negative effects of the paper industry are also relatively immediate and encompassing. Illegal logging in both Asia and South America lead the destruction of rain forests and risk removing entire ecosystems of life around the planet, not to mention the tremendous carbon sinks that old growth trees provide.
But the largest waste source is also one of the easiest to fix. Sustainable forestry is growing in popularity as organizations like the Forest Stewardship Council gain exposure and notoriety. As digital media continues to advance, numerous extraneous paper habits can be replaced with a bit of foresight and focus. For the material that has to still be printed, paper is also one of the easiest products to recycle.
I was not surprised at the deficiencies in recycling which comprised the lower marks of even the highest ranking companies. Years ago, a discussion I had with Tom Rhoads of the Onondaga Country Resource Recovery Agency in Syracuse, New York, he told me that when it came to recycling many residents were already on board, earning Syracuse one of the highest recycling rates in the state. But it was the businesses that were notoriously hard to convince. Here in Manhattan the field is much the same.
It is markedly easy for a slightly educated consumer to contribute to more sustainable paper purchasing. Whether it is essentials like paper plates, toilet paper and paper towels or supplies like printer paper, purchasing FSC certified or recycled content is a small added price to pay (perhaps an extra dollar) while the effects are far reaching. The more responsible materials we can purchase, the more that the rise in demand will shift jobs from older corners of the industry to their more responsible counterparts until a new standard is fully implemented and better practices are commonplace. Less consumption and waste all lead to fewer landfills, lower costs of removal, more efficient manufacturing and healthier ecosystems to reduce the carbon pressure on the environment.