In the United States, sustainable progress most often takes the form of ways to engineer a more efficient version of the status quo. Products that allow for a reduction in net resource use while allowing customers to live the same way are seen as a win/win. To be fair, the small advances we can take through greener product choices are a first step and certainly better than nothing, even if course-altering impacts towards a sustainable culture will require the underlying lifestyle to evolve. If greener consumerism is one of the paths that Americans are responding to then the products need to do more than provide a promise for eventual savings. The more that people can connect choices of product usage to resource repercussions in real time, the better the chance that lifestyles can alter to maximize the use of more efficient products. Continue Reading…
