The most recent set of flashy renderings of Apple’s new headquarters in Cupertino, California make the goals of the building unmistakably clear. With a design from Norman Foster, the tech company’s mothership is depicted as a pristine white ring nestled in a large site strewn with greenery. When we look at the images that include different combinations of white, glass and foliage it is hard not to say “of course.” Of course this is Apple’s new corporate club house. The design is sleek and detailed for modern simplicity. Everything about the building’s appearance resonates with an image of next generation technology. It is kind of like a big iPhone. I would say that the new campus is the perfect manifestation of Apple’s entire business in almost every way, save for one thing: it is trying to be green. This new headquarters is making some strides in its attempts to be more environmentally friendly, but some key aspects still raise the question of whether it is really all that sustainable. Continue Reading…